What is GEO?
Strategies for getting generative AI engines to mention your content or brand.
// Explanation
GEO and AEO are used almost interchangeably. The idea is the same: adapt your content strategy to be relevant in a world where people ask AIs instead of searching Google. This includes using natural language, answering direct questions, and structuring content well with verifiable data.
// Example
A company writing detailed articles answering specific questions in their industry is doing GEO, even if they don't call it that.