ChatGPT opens its doors to advertising: how this changes digital marketing

What's happening? OpenAI just enabled a new advertising system within ChatGPT. Basically, your ad can now appear while someone uses the tool, similar to how Google Search or Facebook works.

How does it work in practice? Imagine you own an online English academy. When someone asks ChatGPT "how to improve my English," they could see your ad. Or if you sell productivity software and someone asks about better work tools, your brand appears.

Why this is important now: ChatGPT has hundreds of millions of active monthly users. It's one of the most visited sites in the world. Until now, these people didn't see ads. Now that has changed, and your company can take advantage of that.

The difference with other channels: It's not like advertising on Google where you compete with millions. Here you're reaching people who are already actively using AI, which means they're probably open to smart solutions. They are audiences more oriented toward technology and innovation.

Cost and accessibility: OpenAI hasn't revealed exact prices yet, but the system will be available soon. The expectation is that it will be more accessible than advertising on Google, especially for small businesses.